Business Genius by Peter Fisk

Business Genius is a book that help you to drive business more profitable, sustainable growth in today's markets. It explores the challenges of strategy and innovation leadership and change as you grow your business and yourself in order to achieve high performance.

The author defines 'genius' as 'intelligence' + 'imagination' = 'extraordinary results'. The combination of intelligence and imagination, the connection of opposites, is the source of new insights, of unusual ideas, and of extraordinary results.

Genius is about fusion. In his book, the author has delivered four fusions as follows:

1st fusion: Right brain, Left brain-This requires you to take a more creative approach to your challenges and to focus your imagination on what matters most.

2nd fusion: Future back, Now forward - This means seeing opportunities and creating tomorrow while also delivering today.

3rd fusion: Outside in, Inside out - This requires you to do business based on the customers' needs, rather than on your own needs or on what you have always done.

4th fusion: Radical ideas, Practical action - This means making every action count, ensuring that radical ideas deliver more significant impact.